Our Story
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Our Story

Professional Guided Publishing Is the self-publishing arm of industry-leading hybrid book publisher Ballast Books. Formed in 2019, Ballast Books—along with our children’s book imprint, Blue Balloon Books—has democratized publishing by making high-quality book publishing available to anyone with an important story to tell. PGP takes that mission even further.
By providing whatever publishing services that authors require at affordable rates, we’ve taken down the final obstacles to publishing a book. Our talented team of ghostwriters, editors, designers, formatters, producers, and marketers have worked in the industry for years and are leaders in their field. Together, we have helped hundreds of authors bring their vision to life, and we look forward to working directly with you.
Unlike some publishers, we won’t promise you the moon. PGP is upfront, transparent, and realistic with our authors. There are things we can guarantee—quality of work and reasonable timelines, for example—and things we cannot (things no one should), like bestseller lists and sales figures. We do guarantee a personal touch from skilled professionals that will lead to an amazing book and publishing experience. We guarantee realistic and upfront expectations with no surprises. And we guarantee that our team is as passionate about creating top-notch books as are you are.
If it’s your dream to publish a book, but you don’t know where to start, have no fear. Professional Guided Publishing is here.